IGL
Evidence Bites website

Evidence-based ideas for policymakers and practitioners in entrepreneurship looking to nurture innovation

We worked with the Innovation Growth Lab team at Nesta to make the Evidence bites website. It provides a series of short, evidence-based ideas for policymakers and practitioners in entrepreneurship looking to nurture innovation.  

The content is multilayered, going from overarching themes to bite-size questions to supporting evidence studies. Using our experience from designing other evidence toolkits (YEF, WWCSC), we could advise on the most user-friendly way to structure this content. We then validated our approach through user-testing and restructuring slightly in response to feedback.

We created a set of vector-based illustrated characters, all of whom can be repositioned like dolls to work in different situations around the site.